Hybrid and intensive commerce - Based on urban development and consumer demand, the products under this product line include shopping malls for life experience with integration of retail, interactive parent-child education, catering, recreation and entertainment, education and training as well as other urban living functions, striving to become the focal point of urban economic development and the driven force of commercialization.

Product line: Urban Chic, Urban Outlets, Quality Life

Offices for high-end business – To satisfy business people’s demand for quality living, the products under this product line position themselves as distinctive commercial landmarks at urban or regional levels, combining with business apartments, green offices and exquisite commercial premises.

Products Lineup -- SCE Plaza, SCE Building

Eco-cultural Tourism - The products under this product line are resort villages featuring cultural and tourist IP, supported by local resources, characteristic living and continuous innovation, as a cultural tourism complex which combines natural and living environments with leisure and business suitable for commercial, living and visiting purposes.

Products -- China SCE‧Cloud Valley, China SCE·Gold Coast

Humanistic and leisure function. The projects under this product line are substantially located at the city landmarks or regional symbol-level products with specific leisure functions. Gathering the demand of the needs of the public and society, they provide the functional facilities and services in the form of fitness, leisure, culture and exhibition.

Representative Products -- The Straits Sports Center of Quanzhou